RESAAS Launches AdSAAS™, its Proprietary Advertising Engine
- On June 30, 2014
RESAAS Services Inc., an Enterprise Social and Global Referral Network for Real Estate Professionals, announced today the release of AdSAAS™, its Proprietary Advertising Engine.
The rapid growth of the RESAAS social network by agents and brokers across North America has fueled demand from a variety of companies wanting to market their brand, products or services to such a large and targeted demographic.
“As RESAAS starts to strategically activate our various revenue sources throughout 2014, we are pleased to announce our first revenue channel with the launch of AdSAAS™,” said Danielle Sissons, VP Communications at RESAAS. “We have experienced strong growth and adoption by agents, brokerages, franchises and associations since our commercial launch last year, and now have an elegant and efficient way for us to help brands wishing to market their appropriate products and services to our users.”
With the development of a proprietary advertising engine and the ability to reach a highly targeted audience, RESAAS has attracted premier brands including Sprint Mobile and Point2 Homes as anchor tenants.
Because AdSAAS™ is the single source of advertising on the RESAAS Platform, it ensures a high quality of ad in both type and aesthetic. This results in a seamless experience for the users of RESAAS, as well as an above-average click-through rate (CTR) for advertisers.
AdSAAS™ allows advertisers to post both in-feed ads and right column ads and offers premium web placements. In-feed ads will encourage RESAAS users to like, comment and click on the ad and will help advertisers build engagement within the platform. Right column ads are built for visibility, helping to maximize an advertiser’s number of impressions.
Advertisers can select specific markets through geo-targeting and can track the performance and data of their advertisements using AdSAAS™ real-time analytics.
Companies wishing to reach a highly targeted audience of real estate professionals should email RESAAS’ ad team via email@example.com.