Top Advertising Industry Executive Adds Diversity and Industry Expertise to Growing RESAAS Advisory Board
- On May 25, 2012
RESAAS Services, Inc., an enterprise social network for the real estate industry, announced today the addition of advertising industry executive Lisa Francilia to the RESAAS advisory board. In addition to her role on the board, Lisa will be managing marketing, branding, and advertising campaigns on behalf of the company.
“RESAAS, a social network for real estate and mortgage professionals, is pleased to be expanding its advisory board with the addition of Lisa Francilia,” said Cory Brandolini, President and CEO, RESAAS Services Inc. “As we prepare for our official launch, it is important for RESAAS to expand our already diverse advisory board to include someone like Lisa who brings her in-depth expertise in advertising, marketing, and company branding. We know Lisa will add incredible knowledge and experience to the RESAAS board.”
With 16 years in the advertising business, including nine years on the client side, Lisa has managed brand collaboration at the highest corporate level, bringing business strategy in line with consumer experience. As Creative Director at Bryant, Fulton and Shee, she elevated the firm to be consistently ranked in the top three creative agencies in Canada. During her time at EA SPORTS she created the first consistent brand experience including marketing materials, in-game usability, and design for all ten of their franchise sports titles. At TBWA, she was promoted to Executive Creative Director where she continued her track record by winning numerous local, national and international advertising awards. She is currently acting Chief Branding Officer for Gener8 Digital Media Corp.